A conversation with Sue Marfino at Shoefly while I was purchasing boots, got me thinking about the local economy ... you may choose to shop on Small Business Saturday, the day after Black Friday ...

The Evanston community took part in Small Business Saturday — a nationally recognized event established by American Express in 2010 to support local mom ... and gift shop that has participated ...

Small Business Saturday was first observed nationwide in 2010 and created by American Express. The premise is simple: encourage folks to shop at local and small businesses in their communities ...

To prepare for Small Business Saturday, American Express is offering ... to encourage consumers to support their community and shop local. “With the heightened use of mobile among consumers ...