The rapid evolution of marketing tech makes it increasingly difficult for brands to evaluate, integrate and extract value ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

The next breakthroughs in business intelligence (BI) and analytics will see machine learning and artificial intelligence used to improve data access and data quality, uncover previously hidden ...

Implementing smart analytics-based technology would help maintain staffing costs, as the system can identify incidents without an operator’s input, as well as reducing the cost of managing crime, as ...

The intersection of AI and energy analytics holds immense promise, and this research represents a significant step forward.