Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another ...

Knowing what content to produce for your social media is important, but you need to know what content you should create and what content should you share. Here we go through the idea of the Content ...

There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

As AI revolutionizes industries at a pace rivaling past industrial eras, Google DeepMind CEO Demis Hassabis urges students to ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Car rental service Turo went all-in on a localized campaign and influencer strategy in Philadelphia. The results were impressive.