The Global Soft Power Index ranks all 193 UN member states based on insights from over 170,000 people across 100 markets. In ...

Trump is eroding America’s ability to inspire, encourage and persuade others to act in ways that serve common goals.

There is the hard power expressed in military superiority and economic sanctions. And there is soft power, the ability to attract nations to one side, one’s causes. Over the next four years ...

For this year’s survey, we have returned to the basics, making the case for co-operation over coercion, peace over war and soft power over hard. We drew up a list of countries based on metrics such as ...

Since its rapid rise, the Chinese artificial intelligence start-up DeepSeek has faced considerable scrutiny from some Western countries but that is unlikely to be the case in the Global South where ...

But as seen in Cambodia and the Cook Islands, two small but strategic countries, the United States has effectively ... of a key decades-old effort by the United States to exercise "soft power" -- the ...