We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the ...

Some people tell me the last times a consumer products company generated worldwide buzz with a “disruptive” new offering was when Coca-Cola introduced “New Coke” in 1985 – a failure of epic ...

Coca-Cola’s £3.9 billion acquisition of Costa Coffee has made quite a ripple. Atlanta-based Coca-Cola is obviously best known for its soft drinks portfolio, found in supermarkets, kiosks, hotels, bars ...

Land titles in the archive hadn’t been indexed or clearly labeled and were handwritten in Spencerian script, a cursive style from the 1800s. To sort through them, Pratheek Rebala, a computational ...

Opta has revealed its team of the season in Ligue 1. The statistics agency selected a 100% Parisian defense supported by Djordje Petrovic, the goalkeeper from Strasbourg. 11 - La rédaction d'OptaJean ...

The NASCAR Cup Series haulers race to the Charlotte Motor Speedway for a truly special event this Sunday. The prestigious Coca-Cola 600 is set to play out on May 25, and it will mark the 13th race of ...

Kevin Harvick won’t be in the booth for the Coca-Cola 600, as FOX will give way to Prime Video this weekend as the coverage of the NASCAR Cup Series will change hands. Still, a couple of drivers ...

Coca-Cola has a plastic problem. Oceana’s report projects The Coca-Cola Company’s plastic use will exceed 9.1 billion pounds (4.1 million metric tons) per year by 2030 if the company does not change ...