Coca-Cola, the global giant known for its iconic ... he played around with various versions of the logo in Spencerian script, ...

Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.

2. Its logo uses a timeless font. Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script accountants used because it would ...