Busick is still looking for the right slogan for Marshmallow Bunny, but she describes her business as fluffy, squishy, nostalgic and sweet, and she wants to capture that feeling.

As the Labubu toy trend reaches a fever pitch, Vogue Business speaks to fans and brand experts to unpack our fascination with ...

From making butterflies to the Easter bunny, there’s hours of molding and squishy play in every set. This product is intended for ages two and up with adult supervision recommended. The final ...

Easter is this Sunday, and for those who celebrate, that means dying eggs, taking photos with the Easter bunny at the mall ... over the past month were those squishy marshmallows that have become ...

No matter if you’re searching for a sweet treat, adorable bunny rabbit or their favorite ... With Smudge’s dainty ears, stitched nostrils, squishy tummy and fluffy tail, we couldn’t think ...

“Cute” in English is an innocuous word for an innocuous state, as genial and squishy as what it describes. Indeed, the act of describing it as such is already an exercise of power. It’s a ...

Meet Caleb, the sea-loving octopus who swapped his sailor cap for bunny ears—just in time for Easter. With his ultra-squishy feel and quirky talent for potato boat racing, Caleb makes a delightfully ...