George interviews Politano about what drove him to start his Substack newsletter and what drives him to continue publishing ...

He said Substack and podcasts aren’t replacing TV ads or direct mail but that they are just becoming another necessary part of the communications toolkit. “They are still going to pay for TV ads.

He said Substack and podcasts aren’t replacing TV ads or direct mail but that they are just becoming another necessary part of the communications toolkit. “They are still going to pay for TV ads.

Smaller publishers and independent journalists, however, who don’t have access to CRMs or development teams, have flocked to Substack in their droves in recent years. But key rivals, such as ...