For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

Many advertisers put their ads online ahead of the game, but some big brands held out to maintain an element of surprise.

When the Chiefs and the Eagles retreat to their locker rooms during halftime at Super Bowl LIX, another rivalry will take the ...

If football isn't your thing, the Super Bowl still offers a flurry of awesome commercials to enjoy. Here's how to watch them.

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This means fans can expect the midpoint or halftime to be about 90 minutes into the game. In Sunday's case, with a 6:30 p.m.

Let's be honest, they're the best part of the big game.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Will Kendrick Lamar perform Drake diss "Not Like Us" at the Super Bowl Halftime Show? Is SZA his only special guest? What songs are on the setlist?

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

Anheuser-Busch InBev is bringing back its iconic workhorse Clydesdales for a Super Bowl ad that the brewing company says ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...