Taroudant, 90 minutes from Agadir, has everything visitors love about Marrakech – only with a fraction of the crowds.

Morocco will celebrate the 5th International Argan Day on May 10, reflecting the tree’s vital role in fighting climate change.

Taroudant also excels in secluded riads ... where visitors can meet Amazigh women harvesting argan oil. Cracking the nuts with stones to reach the kernels, they then press them in machines ...

Argan oil shampoo, a popular choice for hair care, is blended with argan oil. This organic oil, derived from argan tree kernels, is renowned for its moisturizing and nourishing attributes ...

With an increased business volume, GEODIS was looking for additional surface. ARGAN and GEODIS worked together on an option for an extension of the existing site, leading to an added area of 2,900 ...