The Federal Trade Commission on Wednesday sent Media Matters for America a letter demanding communications between the ...

Allen Media Group has hired four advertising sales veterans of Warner Bros. Discovery amid the continued shakeup in ...

Big TV networks have launched an array of new techniques to sell advertising inventory over the years. Now some of their ...

Streaming accounts for more ad-supported TV viewing than either broadcast or cable, so now is the time for brands to invest ...

Media buyers walked away from this year’s upfront shows perhaps more uncertain about traditional TV groups’ place in client ...

Between the Trump administration’s tariffs and the continued decline of cable TV, the stakes were higher this upfronts season ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions ...

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

Robert Latorre will start at the company in September, while Stephanie Jackson, Tina Messina and Larry Alecia are starting ...

Retail media networks are transforming how brands connect with their consumers, and they're doing it at scale.