While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Fresh Air Solutions owner Dylan Deatley says another company by the same name could confuse potential customers with ...

it should conjure up the appropriate feelings about the business or its products or services. For example, when someone sees the ADT logo, it should make them think of or feel safety or security.

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Here, if you have ever dreamt of opening a confectionery on Mars, about an aerospace technology startup around Saturn, or ...

When How&How was commissioned to rebrand e-commerce platform Big Cartel, one thing was made crystal clear – the logo had to ...

Upper Deck will attempt to combat the practice of “patch swapping,” announcing each rookie patch auto card in the 2023-24 The ...

Here are three ways strategic design impacts business success: Visuals and imagery will often do the talking for a ...

Winkler said her company would like to help New Palestine leaders be more intentional with their branding. Winkler said the ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

U.S. Sen. David McCormick says an arrangement for Japan-based Nippon Steel to invest in U.S. Steel will guarantee an American ...