After entering wholesale retail with Sephora in 2023, the DTC darling is adding TikTok Shop to its selling strategy. TikTok ...

How Gen Z Fell for Glossier’s New Perfume Without Ever Smelling It The billion-dollar brand leaned on TikTok, not traditional fragrance marketing, to launch its new perfumes Rêve and Doux.

Thanks to TikTok, Snoh Aalegra’s ‘In Your Eyes,’ produced by Pharell Williams and Chad Hugo, has found a new, young audience across the internet ...

When Glossier's "You" perfume went viral on TikTok, the beauty company reacted very smartly. It's a fascinating resurrection of a brand.

TikTok Blue Eye Theory: What It Is and Why It’s Going Viral; Fun Facts About Blue Eyes Here's why TikTok users are hooked on this trend.

A Boston terrier named Daphne struggled to find a home because of her milky blue eyes—until a veterinary nurse stepped in.

'Finance, trust fund, 6'5, blue eyes': How a Gen Z TikTok star helped to rebrand City men from bad guys to husband material with a catchy rap - and now she's got a record deal ...

With director Denis Villeneuve bringing Dune to life in movie form, people may wonder why Zendaya’s Chani and other Fremen characters have blue eyes in Dune.

THE WHAT? Glossier has added TikTok Shop to its sales channels, following its retail expansion into Sephora in 2023.

Glossier, the skin-loving beauty brand, dropped its first-ever bronzer, and may we just say: It's about time. Infused with a formula Glossier is calling Desert Milk ( a blend of plant oils and ...

TikToker Megan Boni singing about a “man in finance" with a "trust fund” goes viral on TikTok, leading to collaborations, millions of views and more.

Glossier is opening seven temporary pop-up stores at Nordstrom locations to sell its fragrance, Glossier You.