Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By Brandon Doerrer - 45 min 48 sec ago By Tim Nudd - 1 hour 37 min ago By Sabrina Sanchez - 1 hour 37 min ago By ...

Teaming up with your creative partner to network can also be a game-changer, especially when pursuing careers in advertising. Many recruiters hire duos, so presenting yourselves as a strong, cohesive ...

“Trying to find the right kind of creative elements is never easy ... The perception of how political the advertising gets, of course, is in the eye of the beholder, as evidenced by two ...

The Trade Desk (NASDAQ:TTD), a leading independent demand-side platform (DSP) in the programmatic advertising space ... along with additional tips and expert analysis. Explore TTD’s full ...

In the case of the Super Bowl, viewers might fear missing a big play or creative ad. To this end, Knebusch emphasizes that the immediate goal of the ad is, ironically, to get consumers to not watc ...

As someone who’s been in the video production industry for decades, I’d say that one of the most important tips for effectively using video in your advertising is to tell a compelling story.

And as investment in streaming video ads continues to rise, this is becoming a growing concern. "The weight of creative assets is a major contributor to digital media campaign carbon footprints, with ...

Adding a playful and dramatic twist, the ad features singing CGI llamas. As the slightly offbeat ad unfolds, the colleagues become increasingly enthusiastic about the Monday.com platform ...

Sponsors are pulling ads from Fuji Television Network Inc. programs over a sexual misconduct scandal involving TV host Masahiro Nakai, best known as a member of the now-defunct pop group SMAP ...

To demonstrate these Google Ads tips, I take you through real client accounts that ... Call extensions, and other creative uses of Ad Extensions. As a general perspective when writing Ad Extensions ...

Benedict Cumberbatch takes to the stage in National Theater’s 85-second spot. The ad opens on a dimly lit stage before a spotlight illuminates a stand-alone wooden chair. A silhouetted ...

The campaign began on the Sunday of Wild Card weekend, with this ad featuring Josef Newgarden, the winner of the two previous Indianapolis 500s: The commercial dropped just hours before Brady ...