And the best way to capitalize on the demand for trade show displays is to simply start a business that manufactures custom one-of-a-kind trade show displays and off-the-shelf, mass-produced ...

The new rules of event marketing go beyond the booth to create memorable brand experiences. In-person corporate events are ...

The innovation uses a smartphone display and ... founder of Smash Booth Interactive. "It's part illusion, part brand storytelling—and unlike anything else on the trade show floor.