February is not the most exciting month in the calendar—even for those who *do* have a Valentine to celebrate with on the 14th. Luckily, there are plenty of beauty launches that will help make the ...

Swift's makeup artist, Lorrie Turk, has confirmed that the star often wears Pat McGrath's Perma Precision Liquid Eyeliner. It ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Laura Geller knows that wearing a full face of makeup isn’t everyone’s vibe—and if it is, even those of us who love a full ...

You can forget generic chocolate or flowers too — our list features 20+ trending Valentine’s Day gifts that have been used by ...