Last year, for example, Under Armour took its brand ambassador basketball player Stephen Curry to China to tour five cities in five days. Lofton said: "It wasn't about let's look at Curry on a ...

Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely ...

Off the court, Under Armour said Fulwiley will be a brand ambassador focused on "expanding the Curry Brand's reach and commitment to change the game for good across the collegiate and women's ...

“We feel optimistic about our progress on our ambitious journey to elevate the Under Armour brand,” Plank said during the analyst call. “This transformation is not just about immediate ...