Under Armour has added five standout college football players to its ambassador roster. On Monday, days before the NFL Draft, the Baltimore-based brand said it has signed Cam Ward, Luther Burden ...

Last year, for example, Under Armour took its brand ambassador basketball player Stephen Curry to China to tour five cities in five days. Lofton said: "It wasn't about let's look at Curry on a ...

Under Armour?s differentiated positioning ... perception of social media is evolving from believing that its strength is in creating brand ambassadors to recognizing that consumers only proactively ...

Under Armour has added five standout college football players to its ambassador roster. On Monday, days before the NFL Draft, the Baltimore-based brand said it has signed Cam Ward, Luther Burden III, ...