In this session, Tejas Apte spotlighted the urgent need for transparency, fraud prevention, and outcome-driven strategies to ...

Cofounders of Bounce Insights share where they think marketing is headed. Want to truly know your customer? Check out Bounce Insights. The Irish startup claims its software can determine exactly where ...

The first revision in 25 years of terms and conditions for digital advertising buys is designed to simplify and speed up ...

Now, early results from TRESemmé's debut campaign, fronted by Bravo personality Paige DeSorbo, show a 42% increase in ...

Unilever saw a marked improvement in performance in 2024 following the implementation of the first phase of its Growth Action Plan — a strategic reset focused on restoring gross margins and laying the ...

The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here's a look at her "culture-to-cart" approach.

President Donald Trump visited United Arab Emirates President Sheikh Mohamed in Abu Dhabi today to announce a plan for the ...

In this post, we share insights from a panel discussion with CPG industry experts, Cristina Marinucci (Mondelez) and Melda ...

Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse ...

The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s ...