Centuries before the now-banned red dye No. 3 was synthesized in a lab, humans turned to insects to color their foods, ...

The lawsuit, filed in federal court in New Jersey, claims that while Band-Aid products are marketed as having better ...

I tried Glow Recipe's new Watermelon Glow Niacinamide Dewy Flush blush. It's a tinted serum that adds pigment and glow, and helps treat dark spots and dryness.

Chocolate is a must-have for Valentine’s Day, but it needn’t be fussy. Instead of melting bars for chocolate-covered ...

In the ever-evolving world of beauty, social media has become the ultimate platform for discovering the latest trends and hacks that revolutionize our makeup routines. One such trend that has taken ...

“Crystallized ruthenium is a material not widely used in the industry,” Mr. Béchu said, although his brand has used it on ...

The ‘dopamine decor’ aesthetic is all about eschewing the latest thing and embracing what makes you feel good.

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

Underpainting has a long history in drag makeup, where it's used to soften hyper-defined contour. But it made its way mainstream via TikTok, where creators use underpainting to achieve a more lived-in ...

Meet Verdoie, a new luxury Parisian beauty brand that puts mushrooms in the forefront of its formulas. This moisturizing ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

"The benefit of using an under-eye setting powder is to ensure your concealer stays in place and keeps creasing to a minimum," explains celebrity makeup artist Buster Knight. "It takes the unnatural ...