We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate this ...

You need to know your audience before you can create a strong value proposition. For example, at my company, ForwardBrands, ...

Articulating your value proposition as an advisor is harder than ... between other values and goals may be less apparent. For example, a client who values integrity might find themselves working ...

Crafting an effective value proposition is one of the key ways for a financial advisor to set themselves apart from the competition.

Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...