An influencer used lubricant gel as a makeup primer for acne-prone skin which has caused some controversy Read ahead to find ...

e.l.f. is a go-to brand in every makeup category, but we have a soft spot for its complexion products. Building off the mega-viral success of Power Grip Primer,, e.l.f.'s newest launch offers the ...

Calling itself a “multi-functional moisturizer,” Lait-Crème works as a mask, primer, and makeup remover—and it’s gone viral ...

In her now viral video, the influencer explains how lube has worked for her acne-prone skin and doesn't cause irritation ...

And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep ...

Learn more! While cold weather often leaves skin looking lackluster, there is a hack to achieving a gorgeous complexion that goes beyond skincare: Makeup primers. Unlike sticky versions of the ...

As beauty writers who test hundreds of products a year, even we still succumb to #BeautyTok’s viral sensations ... If you’re a fan of low-effort makeup, TikTok has the perfect lip product ...