Lube as primer is the latest beauty craze going viral, but experts warn against it. Here's why doctors are cautioning against ...

Milk Makeup, the trailblazing clean beauty brand celebrated for its iconic, high-performance formulas, inclusive ethos and part of the Waldencast plc (NASDAQ: WALD) platform, is thrilled to announce ...

NYX Professional Make Up ‘glued’ a drag queen to a Westfield White City, London, billboard to promote its latest launch. The ...

Top picks for flawless skin - Achieve flawless skin with our curated list of this makeup essential for a perfectly smooth ...

Innovation can bring back a classic effect with a twist. When we launched Hydro Grip Primer, for example, everyone was like, ...

Similar in basis to the viral snail mucin serums recently taking the skincare world by storm, this totally unique serum has ...

The right hydrating primer will get your foundation glowing all day long. These moisturising formulas are making the cut right ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

The top-rated pick is currently on sale at both Amazon and Laura Geller’s website where you can currently snag it for under ...

Taking to her 19.8 million Instagram followers, the 80s icon posted an au naturel, makeup-free selfie on her Story. To ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...