Lube as primer is the latest beauty craze going viral, but experts warn against it. Here's why doctors are cautioning against ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Milk Makeup is bringing its iconic formulas to Ulta Beauty. Starting this spring, the trailblazing clean beauty brand will ...

NYX Professional Make Up ‘glued’ a drag queen to a Westfield White City, London, billboard to promote its latest launch. The ...

Milk Makeup, the trailblazing clean beauty brand celebrated for its iconic, high-performance formulas, inclusive ethos and part of the Waldencast plc (NASDAQ: WALD) platform, is thrilled to announce ...

In her now viral video, the influencer explains how lube has worked for her acne-prone skin and doesn't cause irritation since it is designed for the most intimate areas of the body.

An influencer used lubricant gel as a makeup primer for acne-prone skin which has caused some controversy Read ahead to find ...

Beauty brand NYX Professional Makeup (NYX) is blending music, makeup and female empowerment with its latest "NYXTAPE" ...

It’s that time of the month again, and honestly, all the products that I try throughout the month, feel like they now make ...

“NYX is one of those drugstore makeup brands I always recommend to friends and family who want quality products at an ...