If you’re thinking about making the plunge but aren’t always trusting of influencers, just check out the reviews on Walmart’s website. It appears that customers agree that social media hype is real — ...

There's only one thing that keeps my foundation, blush, and the rest of my makeup in place — the viral e.l.f. Power Grip Primer. It's the perfect dupe to the equally popular Milk Makeup Hydro ...

e.l.f. is a go-to brand in every makeup category, but we have a soft spot for its complexion products. Building off the mega-viral success of Power Grip Primer,, e.l.f.'s newest launch offers the ...

Primers with a blurring effect are the holy grail of this trend. These formulas often contain light-diffusing particles or ...

This is Maybelline’s indirect take on a budget-friendly version of Milk Makeup’s viral Hydro Grip primer, which retails for $29 to $38. It is also said to last for 24 hours of wear time.

The best blurred makeup begins with a flawless skincare base. You can (and should) use a serum and moisturizer in your skin ...

Get ready for prom night with the best makeup essentials, pro tips, and viral beauty picks to help your look last from first ...

'A make-up primer helps to perfectly prepare the skin for any make-up that goes on top by creating a smooth, hydrated canvas, ...

Before you swipe on your foundation or tap on a finishing powder, you might be forgetting something crucial to your look’s longevity: face primer. We all have our desired makeup look in mind ...