The FDA has spent years studying the issue and said Wednesday that reducing nicotine would help nearly 13 million current smokers quit cigarettes within one year. Roughly 48 million more young people ...

The Supreme Court will hear oral arguments on Tuesday in a clash over whether a North Carolina-based company can challenge the Food and Drug Administration’s denial of its application to market ...

Shares of British American Tobacco rallied in 2024 amid an improving growth outlook. The company is seeing strong demand for its smoke-free products including Vuse e-cigarettes. An 8.2% dividend ...

The FDA says vaping companies are improperly gaming the court system, filing claims in an appeals court they think will be ...

BAT Rothmans' flagship vaping brand, VUSE, has expanded its lineup to include a total of three options, following the ...

In 2024, over 1.6 million youth, including 7.8% of high schoolers, reported current e-cigarette use. Vuse, the brand at issue here, is the fourth most popular e-cigarette brand among youth.

Tuesday’s decision only applies to Vuse’s Solo e-cigarette and its tobacco-flavored nicotine cartridges. The agency said data from the company showed the e-cigarette helped smokers ...

While many e-cigarettes have not undergone extensive testing, the FDA has endorsed several major brands, including NJOY and Vuse, as less harmful alternatives for smokers. “We anticipate that ...