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Social media reacts to surprising Warner Bros. announcement
Warner Bros. Discovery WBD launched HBO Max in May 2020. On Wednesday, nearly five years later, the company announced it was ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
Warner Bros. Discovery did not respond to The Hollywood Reporter's request for comment on the Faber report. The only split ...
Warner Bros. Discovery Gives Upfront HBO Max Prestige
Warner Bros. Discovery The 2025 Warner Bros. Discovery upfront played out much like prestige programming: Dense, perhaps a ...
Max streaming service to change name back to HBO Max
Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...
HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
Social Samosa2d
Warner Bros. Discovery announces return of HBO Max Branding
The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...
Marketing Dive3d
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate ...
The Week2d
Back to being HBO Max: Warner Bros. Discovery reverting to its old name
Warner Bros. Discovery announced the comeback of its former name, HBO Max, earlier on Wednesday. The rebranding will ...
HBO Max returns as Warner Bros Discovery drops the Max experiment and refocuses on quality
Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...
Warner Bros. Discovery’s Max returns as HBO Max this summer
Investing.com -- Warner Bros. Discovery (NASDAQ: WBD) revealed plans today to rebrand its primary streaming platform, Max, as HBO Max this summer. This announcement was made during the company’s ...