B2C examples include: B2B and B2C businesses differ in sales cycle length, purchase decisions, customer relationships, and more. The B2B sales cycle is usually longer and more complex than B2C.

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

Here are five strategies that can scale revenue and boost customer retention in 2025. Don’t give into the pressure to promote ...

For companies looking to ensure that their message guides buyers toward confident choices, orchestrating cohesive 360 ...

Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

Discover how Ingram Micro applies B2C strategies to enhance B2B sales, focusing on personalization, efficiency and ...

Digital Sales Rooms are revolutionising B2B sales. Find out how these tools drive data-driven growth and optimise the ...

These digital assistants utilise machine learning (ML), natural language processing (NLP), and more for sales people ...

Among 15 leading service providers evaluated, Concentrix earned Highest Leader positioning, based on market impact, the ability to deliver services successfully, its strategic integration of AI ...