If companies want to attract and retain talent, they must market their employee value proposition effectively.

By most industry standards, influencer marketing is still in its teen years. It was only "invented" in the 2010s. Yet, despite its youth, it is getting pushed out of the way by the creator economy and ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

Avoid these common issues when launching a new product. Maximize your marketing impact and ensure your efforts resonate with ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

For example, at my company, ForwardBrands, our value proposition is “We help founders clarify their marketing message so they can increase sales and decrease confusion.” Step 3: Create ...