The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Pink Lady® Apples launches a barking spot about a woman at a dog show who’s transformed by one bite into the popular pipped ...

As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to ...