The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

We catch up with Shalini Seneviratne, who has been named vice-president of the judging panel for this year’s The Drum Awards ...

While most brands flood Valentine’s Day with romance and roses, one chocolate brand has spent the past five years doing the opposite by trolling the day itself. Instead of love letters and ...

With beer-infused bonbons and high-speed dating laps, brands are pulling out all the stops this Valentine’s Day, suggesting ...

Ah, Valentine’s Day. A day of (or rather known for its) grand romantic gestures, heart-shaped every-freaking-thing, and… some ...

Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

Why Duolingo or other brands looking to revitalize themselves may resort to publicly kill off their own mascots.

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer ...

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine targeting and improve campaign results.

Tinder makes moving on easier with Blinkit, Orry, and fun experiences like Pickleball and Griebra, plus all-new Explore tiles ...

AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check.

On Valentine’s Day in India, Tinder, is trying to flip the script on heartbreak with its Move On with Tinder campaign, to ...