Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” will roll out globally this year and arrives ahead of a potential trade war.

New treatments can slow the disease’s progress, which is why the Alzheimer’s Association is leveraging its celebrity partners ...

Silver Jeans launches its first national campaign, embracing Gen Z trends with Levi Dylan as the face of a bold new denim revival.

Addiction Professionals of North Carolina launched a public awareness campaign about patient brokers, who refer patients to ...

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...

Marketers and agency leaders talk about aligning data, technology, employees and creativity with the sole focus of marketing: ...

New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians ...

Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.

How one Big Pharma ad campaign is incorporating diversity as a driving force in improving the ways drugs are marketed ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness ...