Alissa Heinerscheid is the first woman to take the helm and lead the Bud Light brand ... The brand’s only two weeks in to this new marketing strategy, and fans are talking about it on social ...

But recently, interest in beer has faltered, and beer brands have had to rethink their offerings and marketing strategies to reach new audiences. Now, Bud Light finds itself seeking younger ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 5 hours 20 min ago 6 hours 42 min ago 6 hours 44 min ago By Ad Age Studio 30 - 7 hours 28 min ago 8 hours 30 min ago By Ad ...

And I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo ... explained the shift in marketing strategy by saying Bud Light previously was “a brand ...

Alissa Heinerscheid, Bud Light’s vice president of marketing, has taken a leave of absence, according to AdAge, weeks after the brand was criticized and boycotted by far-right personalities for ...

The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report. Alissa Heinerscheid, vice president of marketing ...

Bud Light is planning a major marketing blitz after its sales got slammed by an ill-fated partnership with transgender influencer Dylan Mulvaney — and the company is promising beer distributors ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

Diversity, equity and inclusion (DEI) has been a top topic in the marketing world for several years. But from the continued effects of controversy around Bud Light to Target receiving ... out of a ...