For the last several years, Pride Month was a splashy marketing event for big brands. Stores adorned windows with rainbow ...

In 2025, fewer rainbow logos don’t mean fewer commitments, but they do mark a strategic shift in how companies show up for ...

BMW, Cisco and the NFL have scaled back their public Pride campaigns amid mounting political pressure and fears of backlash.

The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose ...

Beer powerhouse Anheuser-Busch InBev (NYSE:BUD) in Q1 CY2025, with sales falling 6.3% year on year to $13.63 billion. Is now ...

Whether you're a small startup or a large company, the path to long-term success is the same: a mix of strategic thinking, ...

Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.

This Pride Month, I’m sharing a piece I wrote on why corporate courage matters now and how values-led brands can lead with ...

(AB InBev) Bud Light’s continuing comeback tour stops by a backyard barbecue in this year’s Super Bowl ad, which stars pop singer Post Malone, comedian Shane Gillis and former National ...

At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer ...

Just when you think Budweiser has reached the peak of creativity, they manage to surprise us again. The iconic beer brand has ...