BMW, Cisco and the NFL have scaled back their public Pride campaigns amid mounting political pressure and fears of backlash.

Consumer brands are wary of provoking right-wing customers and activists, and they fear reprisals from President Donald Trump ...

At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer ...

The mass merchant is looking to turn around falling sales and declining customer sentiment. But first, it needs to diagnose ...

COPY nothing” was the not-very-memorable slogan that accompanied Jaguar’s disastrous attempt to rebrand itself with a group ...

IceFlow) that slides perfectly into my car’s cup holder and doesn’t spill no matter how bumpy the ride gets. Related: Forget layoffs, Nike shares new tribute to Kobe Bryant's legacy My Stanley has ...

With Super Bowl hits for Dunkin’ and Stella Artois, Artists Equity Advertising continues to make a name for itself. Pop quiz: ...

In April 2023, Bud Light tried its hand at this strategy, collaborating with transgender ... Anna Tuchman is an Associate Professor of Marketing at Northwestern University’s Kellogg School ...

AB InBev saw beer volumes decline 15.3% year-over-year in North America in the final quarter of 2023. The company said the volume decline was primarily due to Bud Light’s poor performance. Bud Light ...

Who better than Manning, then, to lead the charge for Bud ... Light’s ocean of macrobrew – it exceeded $5 billion in 2022 sales – nor was it indicative of a significant shift in marketing ...