Luca Brinkhues, CEO of GROW HQ, a german agency specializing in webinars and Video Sales Letters for leading personal brands ...

As Nike celebrates 40 years of the Air Jordan brand, a long-standing controversy over the origin of the famous Jumpman logo has resurfaced-casting a shadow over the commemorative c ...

Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

Humanizing your financial services brand requires more than financial education—it requires emotional fluency.

Building a brand isn’t just about having a great logo and catchy slogan. It’s about shaping how people see and experience ...

Reebok has unveiled the official signature logo for Angel Reese as part of her multi-year deal with the retail giant.

The harp isn't just any harp. It's inspired by one of Ireland's oldest and most treasured symbols, the Brian Boru harp. This ...

Goodyear doesn’t just make Goodyear tires. It owns a 12-brand empire, each built for different drivers, budgets, and roads ...

Laura Modi’s company, Bobbie, is rooted in science and uses organic ingredients. Some of her fans aren’t happy that she’s ...

After years of sponsoring LGBTQ+ Pride events around the country, some companies are pulling their financial support.

So when affordable luxury brand Aupen began popping up all over my social feeds, I initially dismissed it as targeted ...

Your personal brand matters. Before you speak. Before you shake a hand. Before you even sit down. People are deciding what ...