Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

Colour is a powerful tool in the hands of a UX designer. By understanding the psychology of colour and applying it ...

The proliferation of storytelling by and on behalf of brands can serve many purposes.  One more powerful purpose among them is the ability to communicate brand values and social impact. At the ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

On tiny objects like watches, every detail matters. So why does it feel like so many fancy Swiss brands just scrolled through ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

Nike is back in the game, advertising during the Super Bowl for the first time since 1998 and it is very telling that they ...

At the Los Angeles premiere for Netflix's 'Running Point' on Thursday, Feb. 13, Jay Ellis spoke with PEOPLE exclusively about ...

RXS introduces an innovative approach to address the trillion-dollar market by tokenizing physical assets, including property ...

PITTSBURGH (KDKA) — The Duolingo Owl is dead, according to a statement from the Pittsburgh-based company. Duolingo's owl ...

Duolingo says its iconic owl mascot has died unexpectedly. A public relations expert says it’s all part of a clever marketing ...

Show interview on November 21, 2024, Hasan Minhaj asked entrepreneur and Shark Tank investor Kevin O’Leary whether his success stemmed more from his investing abilities or his skill in ...