The Orlando Magic's new look isn't just about aesthetics - it's a strategic move years in the making, with surprising ...

A groundbreaking Connecticut brewery is celebrating 10 years in business with some new duds. Groton’s Outer Light Brewing Company announced a new look and new beer on Tuesday. The company launched a ...

The Orlando Magic are hoping to create some buzz ahead of next season with a new logo and new uniforms. The Florida-based NBA ...

The Orlando Magic unveiled a new logo and three new uniforms Tuesday as part of a rebranding for the franchise. As part of ...

Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

Image is everything. Logos enhance your business by supplying a visual representation of who you are and what you do. Finding the right image for your business logo is a critical step in ...