As the Utah Hockey Club conducts its latest and potentially final round of fan voting for a permanent team name, some information the team probably didn't want ...

Every wordmark sends silent signals, subtle, often subconscious cues that influence how a brand is perceived. A new survey by LogoDek, reveals how font choice, font weight, letter spacing, color, ...

If we can count on anyone to make a show-stopping fashion statement at the Grammys, it’s Jennifer Lopez. Olivia Rodrigo ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

Typography influences trust in design. Explore how typography shapes trust, from fonts to spacing, and why magenta is the ...

Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo.

Mustang GTD Spirit of America celebrates six decades of Mustang history with bold styling, 815 horsepower, and racing ...

GF Smith's global brand director has responded robustly after its radical rebrand resulted in a love-hate ‘Marmite’ reaction from its customers.

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

In advance of a milestone season at Whataburger Field, the Corpus Christi Hooks are making a change. The Houston Astros' Double-A affiliate unveiled new logos and uniforms on Friday evening, marking ...

Mardi Gras 2025 at the Universal Orlando Resort is just around the corner and new merchandise is now available for guests to ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.