As the Utah Hockey Club conducts its latest and potentially final round of fan voting for a permanent team name, some information the team probably didn't want ...

The new 'H' emblem on Honda's prototypes is wider and boxless, modernising the 1961 logo for a nostalgic yet contemporary ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

Walmart recently unveiled a new logo, sparking considerable conversation online. The retail giant announced that the updated ...

Typography influences trust in design. Explore how typography shapes trust, from fonts to spacing, and why magenta is the ...

Walmart has already updated its social media accounts to reflect the new logo and wordmark, leading to critical ... One poked fun at the new design by posting a screenshot from “The Office ...

Cereal brand Kellogg’s recently launched a bold new out-of-home campaign making creative (and selective) use of its logo.

We look at why NASA’s Worm wordmark continues to influence designers 50 years on, and what it tells us about the next era of ...

Mustang GTD Spirit of America celebrates six decades of Mustang history with bold styling, 815 horsepower, and racing ...

London arts institution Somerset House is entering its 25th year with a striking identity by North that revolves around ...

GF Smith's global brand director has responded robustly after its radical rebrand resulted in a love-hate ‘Marmite’ reaction from its customers.

Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to the new design. Broadly, the internet ...