“Sachetisation”, or the strategy of offering products in small yet affordable units, has been a roaring success in India’s fast-moving consumer goods (FMCG) sector, allowing FMCG majors to penetrate ...

Yamaha have thrown a host of updates at their WR250F enduro bike for 2025, with tweaks made the motor, suspension and frame. Available now and costing £8700, the YZ250F derived off-roader ...

If launched in India, Yamaha is expected to price it around Rs. 2 lakh (ex-showroom). It will compete with models like the Kawasaki KLX 230 and Xpulse 210. With its contemporary design ...