The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail ...

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Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...

The news that #Publicis has taken over the Coca-Cola media account from WPP in North America is noteworthy for several reasons but perhaps what should be most worrying for the latter is the sheer ...

Cola's revenue growth is moderating, and emerging markets are volatile. Check out my recommendation for KO stock.

Coca-Cola has a plastic problem. Oceana’s report projects The Coca-Cola Company’s plastic use will exceed 9.1 billion pounds ...