The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Publicis Groupe has won The Coca-Cola Company's U.S. and Canada media account from incumbent WPP following a closed review, the soft drinks company has confirmed. According to COMvergence, Coca-Cola’s ...

But it didn’t come in time for Coca-Cola's recent NA media review-a shootout between WPP and Publicis that was managed by MediaSense. Coca-Cola issued a statement: “The Coca-Cola Company is ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

WPP has failed to fend off Publicis to retain the North America media brief as the pitch comes to a conclusion. Coca-Cola hands Publicis its US media account / Adobe Stock The timing of Coca-Cola ...

Publicis Groupe has taken a chunk of business from Coca-Cola, a major client of WPP. Various reports put the value of the win, the US and Canadian media buying, at ...

Coca-Cola Company has reassigned its North America media account from WPP, its global marketing partner since 2021, to agency Publicis Groupe following a closed review. Publicis will lead all media ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...