Booker's shoes have been heavily promoted by the company and Booker directly. In addition to Booker's Nike Book 1 social media and billboard campaign, or promoting them at major tastemaker events such as Miami's Art Basel, he's had two commercials for Book 1s over the past year.

Devin Booker and the Phoenix Suns are running out of time to figure things out. With eight games to play, the Suns (35–39) are one game behind the Dallas Mavericks (36–38) for the No. 10 seed in the Western Conference—the final spot in the play-in tournament.