SHOPPING: Still not found the perfect Valentine's Day gift for the one you love? Stylish and affordable, a Citizen Watch is ...

SHOPPING: OPI's new RapiDry™ Quick-Dry Lacquers have just dropped, and their formula leaves nails saturated in colour and ...

This amazing Sephora deal won’t last! Get 67% off Rare Beauty, Glossier, Tarte, Urban Decay, Milk Makeup, Summer Fridays & ...

The Grammy-nominated artist was handpicked by Rihanna as the first-ever artistic partner for Savage X Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair ...

New month calls for new beauty must-haves. February 2025 is filled with exciting beauty launches from amazing brands that are ...

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter ...

Whether you’re looking to sculpt cheekbones, carve out your jawline, or define your nose, these formulas are worth adding to ...

Including an acne-fighting azelaic acid serum, a black cherry eyeliner and a TSA-friendly portable humidifier.

Looking for the best affordable bras that'll support the girls without breaking the bank? I've looked in my own underwear drawer and tapped fellow PureWow editors for their comfortable, supportive and ...

We've got you covered with all things beauty you may need while getting ready for your big plans -- from stars including ...

From luxe formulas to affordable yet hard working buys, we've found the best cream bronzers to suit every budget.

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.