Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

When it comes to AI, this week offered both good and bad news for Apple. The good news for the world's most valuable company ...

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features ...

Key Takeaways Apple is seeing record iPhone upgrades with the rollout of Apple Intelligence, CEO Tim Cook said during the ...

The company has heavily advertised AI features since the latest iPhones were released in September.

Apple's beta AI tech is now activated automatically in iOS 18.3. Here's how to disable specific features or the whole thing.

After I returned the iPhone 16 Plus, I decided to buy the iPhone 16 Pro Max - here's why I did it and what's coming next.

Apple CEO Tim Cook says the new AI feature, available on the latest devices, has boosted sales in regions where it's offered.

Oppenheimer downgraded Apple from "outperform" to "perform" because it is struggling to adapt to a competitive AI landscape.

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook. On the conference call Thursday, Cook said that the year-over-year ...

Apple executives said they expect sales for the current quarter to rise in the low- to mid-single digit range. After accounting for a 2.5 percentage point impact from foreign exchange rates, that ...