Starbucks workers said in a recent survey few stores are adequately staffed, and less than half had equipment that reliably ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

CEO Brian Niccol said in a town hall that he wanted to re-emphasize the company’s positioning as a premium brand ...

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol ...

Starbucks plans to release its fourth quarter and full fiscal year 2024 financial results after market close on Wednesday 30 ...

Shares of Starbucks surged after Brian Niccol was announced as the new CEO earlier this year. Read more to see our ...

For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...

This is one of several major shifts currently underway at the coffee giant, which has seen two consecutive quarters of ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Tipping point’ author takes a look at social engineering   His first book put the idea of the tipping point into popular usage, sort of proving his thesis that ideas, products, messages and behaviours ...

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium ...