Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...

He added Publicis “shares our commitment to industry inter-operability, connectivity, and privacy”. Lotame works with many companies across the advertising eco-system including some of Publicis’ ...

Lotame is home to one of the largest end-to-end data marketplaces in the world. ... Publicis To Acquire Lotame - Quick Facts March 06, 2025 — 08:21 am EST.

Lotame operates in 109 countries and adds more than 1.6 billion global IDs to Publicis’ Epsilon’s platform, taking the total size of its audience graph -- close to 4 billion unique profiles.

Publicis did not disclose the terms of the Lotame deal, expected to close early in the second quarter. However, CEO Arthur Sadoun said that the company has invested $1.5 billion in data and ...

New York, NY, Oct. 28, 2020 – Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today ...

Lotame, a company offering data management tools for publishers and marketers, today unveiled a new product called Cartographer — described by CMO Adam Solomon as “our new people-based ID ...

Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID. For years, online advertisers have relied on cookies to track and ...

Lotame, a data technology company, has adopted Unified ID 2.0 (UID2) technology to help enhance cross-channel data interoperability. Pioneered by The Trade Desk, UID2 is a identity solution that ...

Publicis Groupe today (6th March, 2025) announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented ...

Publicis did not disclose the terms of the Lotame deal, expected to close early in the second quarter. However, CEO Arthur Sadoun said that the company has invested $1.5 billion in data and ...

Publicis Doubles Down On Identity, Acquires Lotame - 03/06/2025. Events Home 2025 Events Calendar Upcoming Events Outfront Forum April 7, 2025, NYC ...