In an update on its AI strategy presented by chairman and CEO Publicis Groupe, Arthur Sadoun says Lotame’s proprietary identity solution delivers consistent and relevant addressable audiences ...

Publicis Groupe has entered into an agreement to acquire Lotame, an independent identity solution, in an update on its AI ...

Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of the transaction, which is subject to customary closing conditions, were not disclosed.

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...

Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris ...

Publicis Groupe has announced that it has entered into an agreement to acquire Lotame, an independent identity solution. “Lotame is home to one of the largest end-to-end data marketplaces in the ...

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...

New Delhi: Publicis Groupe has entered into an agreement to acquire Lotame, the independent identity solution company, in an update on its AI strategy presented by Arthur Sadoun. Lotame is home to ...

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to reach 91% of adult internet users with personalized messaging at scale ...

Lotame operates in 109 countries and adds more than 1.6 billion global IDs to Publicis’ Epsilon’s platform, taking the total size of its audience graph -- close to 4 billion unique profiles.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...

Publicis Groupe has announced that it has entered into an agreement to acquire Lotame, the independent identity solution, in an update on its AI strategy presented by Arthur Sadoun. Advertisment ...