Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...

The BMW Neue Klasse platform is getting closer and closer to production, with the automaker testing the next-gen 3 Series and ...

BMWs Neue Klasse führt das "Heart of Joy" ein, ein zentrales Steuergerät für effizienteres Fahren und gesteigerte Reichweite ...

We get a spin in BMW’s Vision Driving Experience concept equipped with the automaker’s new Heart of Joy system controller. We get a spin in BMW’s Vision Driving Experience concept equipped with the ...

Mit der sogenannten Neuen Klasse will BMW ab Herbst nicht nur die Fahrdynamik-Regelung revolutionieren, sondern auch die ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this ...

The changes are immediately apparent as the M5 adopts a Neue Klasse-inspired front fascia with a shorter grille that flows ...

BMW’s strategy is to ensure that its ICE and EV products look comparable—both inside and out—but each will have a distinctive feel. To make the new EVs feel as BMW-like as possible, though, the Vision ...

BMW offered exclusive details about the "Heart of Joy" computer responsible for the vehicle driving dynamics of the Neue ...

The updated M5 is expected to debut in early 2027 as a 2028 model for the U.S. BMW’s latest M5 has only just begun deliveries in the U.S., but a prototype for an updated version featuring significant ...

The BMW Neue Klasse concept unveiled in 2023 previewed a completely new styling direction for the Munich-based brand, but the ...

The Vision Driving Experience hints at the production car's design and houses a "superbrain" called "Heart of Joy" that aims to preserve BMW's driving dynamics.